Whether you sell products or services offline or online, your customers need to understand and trust us before making a purchase. As a company, you build relationships with people and demand that they buy them. However, this is a bit complicated on the web. There is almost no direct face-to-face contact with potential customers.
Email marketing is still considered to be the most effective online marketing strategy, but we still have the same sentiment when it comes online, combining patterns and trust acquisition methods.
Here are 7 purchase triggers that you can use in your email marketing campaign to build trust and relationships with your audience and turn subscribers into buyers.
Friendship
When someone joins your email list, you can start your email campaign with a welcome message. Thanks to this person for registration, if you offer a free download, please be sure to provide a download link in the first email.
2. Professional knowledge
On your download page, your subscribers will receive a free report or gift when they join your email list, and you can show your authority and expertise in your niche.
3. Consistency
Your email marketing needs have consistent messages. Basically, every email you send should match all other emails. If you are discussing an idea or an idea in an email, please do not change your opinion in a few emails in the future.
4. Mutual
' Reciprocity Law ' He said that when you get something of value, whether it's numbers or physics, and you don't have to pay for it in some way, you usually feel that you are obligated to repay that person in some way.
5. Comparison
Explain why you are their ideal expert. You can gently show them the reason ' has been doing ' Or way ' Others do this ' Not the best for them. You need to use this trigger very carefully. The worst thing you want to do is to push them away by attacking their beliefs, rather than re-educating them in a better way.
6. Reasons why
You can explain why your new or new approach is best for your audience. If possible, you can use its rational argument I used to work ' But explain why it no longer works.
7. Hope
Show them their lives [or business, or health, no matter what your niche is] after working with you. This can be demonstrated by recommending to the customer the person who has achieved the results you have promised.
You can write different emails to use each trigger. The order in which the triggers are used does not matter. Once you've determined what each trigger will use, you can order and reschedule the triggers to make sense in your email campaigns.
Orignal From: 7 buy email marketing triggers
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