In my previous article entitled "Workplace Communication - Practitioners' Perspectives", I suggested deploying strategies as part of a comprehensive approach to employee communication.
Just re-emphasizing that I have suggested that workplaces - communication is a self-sustaining process that helps organizations achieve their goals;
- Interlinking levels and functions at all levels;
- Recognize the organization's vision, values and goals to employees to express their commitments;
- Help employees understand the vision of the organization and enable them to prioritize actions; and
- Help organizations develop openness and mutual trust and build alignment between organizations and individuals, goals and efforts.
Here, I will elaborate on the essence of the workplace communication strategy. Before we begin, let us call the common meaning of the strategy "an action plan designed to achieve long-term goals."
Workplace - Communication is a bit like "internal advertising", which clarifies the "online" and "offline" methods. Workplace - The fundamental purpose of communication strategy is to keep employees fully aware of the business situation, future prospects, issues related to their work and career, market conditions, etc., which is essential to achieve greater consistency between the organization and the organization. Individual, goal and effort.
So a sound workplace - what are the core elements of a communication strategy?
Develop a strategy
Suppose an employee wants to know or should know what is meaningless. This is a common sense and a difficult task. When developing a workplace-communication strategy, organizations should consider employee demographics, average education status, average age, cultural diversity, and language proficiency. It is worthwhile to tailor the "employee content, time and method". I want to know about the organization's business and their work and career. Although each employee does not need to receive all the information, he/she should of course obtain information about him or her at the right time.
Classification of information or data
After determining what "who wants to know, when and how," each piece should be classified according to its key and target audience. The classification should also include who should know what, when, how and from whom. The controversial point is that employees have the first right to organize information, and if they understand their organization from outside agencies, the organization loses credibility. This component also has independent weights when the organization does not have a workplace communication strategy.
Periodicity of communication
Communication that is too frequent or too frequent - both are ineffective. Therefore, each piece of information should have a specified relay period. This analogy is the daily morning newspaper that must come every morning and the two-week tabloid every two weeks. Of course, in an emergency or special case, the information should be forwarded immediately. If the invitee receives a wedding invitation after the couple returns from their honeymoon, it makes no sense..
Language of communication
Communicating information in a language that employees understand is critical. When you are a Russian company, it can't be Shakespeare English. It is most preferred to pass information in both English and local languages and/or national languages [if English is not a national language]. It's also helpful to use visual effects and videos based on the theme. When communicating in white words, it is important to have transliteration rather than translation. The core goal of this component is to reach as many employees as possible.
Communication channel
This is a challenging part of the workplace communication strategy. It all depends on the innovation of the organization in this regard. Design strategies should focus only on formal channels, as informal channels have different purposes and meanings. What choice is there?
- Inductive programs/tours/movies and intense [yes, I mean intense] interact with the senior guys around
- Elaborate inductive and social brochures with visual effects that emphasize values and ethics
- Bilingual monthly or quarterly magazine/newsletter [printed and electronic] with designer appearance
- Group texting [can be a powerful tool for conveying exciting news]
- Updated the "Employees" section of the company's website [employees use PCs, laptops, tablets and smartphones only]
- A monthly review meeting of the team or department [each such meeting must first briefly describe the overall business situation before discussing the departmental agenda]
- A circular or email from the CEO or designated seniors [for example, sharing quarterly/annual business results with all employees] and presenting copies or transliterated versions in all conspicuous places
- Showcase your organization's vision, mission and values in the most visible places with the right design. This display should be immediately noticed.
- Tradition and digital board/panel depending on the time of the message
- Computer screen / permanent standing
- Training activities [very intense tools for communicating with employees]
- Official blog/chat platform
- Annual or semi-annual gathering
- Official letter to the employee [Admission Notice, Admission Notice, Confirmation Letter, Compensation Amendment Letter, Promotion Letter, Forwarding Letter, Admission Notice, Termination Letter, etc.]
Feedback process
Do employees understand what the organization needs to know? Did they find out if the content is relevant? Can they link their performance and experience to the performance and experience of the organization [unless external factors]? Do they receive information as promised? They found the language clear and the media suitable? If it is not two-way and understands correctly, then communication will be ineffective. Therefore, it is pragmatic to check the validity of content, channels, cycles, languages, etc. regularly.
Core group
A team of employees should be entrusted with responsibility for ensuring effective communication strategies. The team should include a human resources supervisor, at least one designated business leader, company communications leader, public relations supervisor and at least two employee representatives. It is wise to strike a good balance between male and female members and the elderly and adolescents. Young people have ideas and energy, and veterans have wisdom. As with the classification of information or data, this component also has independent weights.
in conclusion
Excessive communication is better than lack of communication. The information in an organizational environment is the basic food of thought, creativity, discussion, decision making and action. Therefore, developing a clear workplace communication strategy and ensuring its effective implementation is undoubtedly critical to the organization's business and success. Communication can sometimes be very hot, but its real signs are timeliness, sufficiency, reality, language and scope. It is appropriate to say that "the art of communicating art is critical to the success of the leader. Unless he/she can communicate effectively, he/she can't do anything about it."
Let me end this article with the words of Anthony Robbins - "In order to communicate effectively, we must realize that we treat the world differently and use this understanding as a guide for us to communicate with others."
Orignal From: Workplace communication - strategic perspective
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