With the advancement of computerized audio file compression technology, online pirates were more likely to transmit in the 1980s, and technology pioneer Carl Malmud created the first Internet radio station in 1993. There is no other competition, it is simply referred to as "Internet talk radio" "He said. It mainly includes entertainment interviews with major participants in the science and technology industry. Since then, live broadcasts at some concerts and music has rid of its traditional radio After the roots have become "flowable", the growth of Internet broadcasting has entered the 21st century.
When Internet broadcasters used to need their own servers and platforms, 365live.com changed the game and there were updates, better technologies, and the opportunity for anyone to play in the community. Now, this technology can be used on devices smaller than some watches, such as iPods and smartphones. Apps such as Spotify, Apple Music, Google Music and Pandora are a streaming music collection, Slacker.com and Internet-radio.com for conversation radio.
Why is this technology so important?
For a long time in the history of radio, you have been told that you can expect technology and consumers to use it almost unchanged. There are other plans for the 21st century. Once you have barely chosen what you hear and when, you can now completely customize your listening experience. What, how and when are in your control. You can support the content of your personal beliefs, not your agenda and advertising. You can more closely interact with the people you look up to and the communities you want to join. It can be used as a tool to quickly change your mindset and life.
The opportunity it presents
Listeners can not only benefit, but broadcasters also have easy access to their "tribes". Business owners who choose to sponsor Internet radio stations can also target such specific audiences through advertisements, visitor locations or their own programs, as well as rewards. If they only advertise on traditional radio stations, their returns are small, because Larry Miller of New York University's Steinhardt Music Business Course only needs this 30-page report to understand that emerging listeners are not interested in this. . Past technology.
These studies show that "Z generation is expected to account for 40% of all consumers in the United States by 2020, and there is little interest in the growth of traditional media, including radio, in an on-demand digital environment."
Orignal From: The value of internet radio
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