definition
Marketing is often seen as the process of marketing goods and services to end users. We can think of this as McDonald's to promote its Big Mac in this way, we think we really need a lunch. This shows the commercial segment of the marketing mix and is the element that most people agree with marketing.
Society is often defined as the condition that community members live together for mutual benefit. Society is not just an individual member of a group, but a collective sum. We are all members of society and interact with other members of the community. So what is the impact of marketing on society?
The negative meaning of marketing - they made me do it
Since the society has changed from a self-sufficient economy [my own food, my own clothes, no one else to help me] to a trade economy [I will grow some food for you, if you sell some clothes to me] The challenge we face is to market our products and services to others [呃- Oh, now there are two people making clothes in my town. I better let people know why they should buy me]. Since then, the first sales promotion has been criticized by marketing; like deception, high prices, unsafe products and high-pressure sales - to name a few.
However, many critics go further and claim that marketing creates false demand, promotes materialism, creates cultural pollution, and allows large companies to gain important political power. All of these statements have a real element. Companies without ethics have a devastating effect in societies that ethical companies must pass.
Ok?
But it is hard to deny the positive impact of marketing on society. Today's rich technology at your fingertips is directly related to the sales of these products and the continued downgrade prices brought about by the promotion of computers, mobile phones, GPS navigation systems, digital cameras, MP3 players and so on. Dozens of these products are common today, but a few years ago they were like the luxury of the rich. In fact, most people below the US poverty line today live better than the royal family 200 years ago - cars, heating and air conditioning, microwaves, cell phones, televisions and other facilities are now considered essential.
More importantly, most medium to large companies now have important charitable giving and service plans that donate a lot of money and time to organizations in need, which change the lives of millions of people every year. Whether the company is purely heart-warming or requires active publicity, the results are the same - many of the most in need in society are better.
Do the right thing
As the public becomes more knowledgeable and educated, they make corporate standards higher than previous standards. The abuse of workers that were common a century ago is something that today's society cannot tolerate. Corporate ethics now drives decisions in the board and marketing department so that end users [our] benefit in many ways. Doing the right thing is a good policy because people want to do business with people they trust and respect. Companies that are exposed as scammers, scammers or abusers are often avoided by the market [Enron, anyone?].
Most importantly, despite the negative impact of marketing in society, there is still a positive role to balance it; our social work rewards good people through purchases and punishes them by ignoring unethical companies in the market. the company. As we do this over and over again, we make big companies realize that they only make money when they follow ethical policies and do the right things on a consistent basis. In this way, we can change the marketing strategy used to influence our decisions. This is a positive fact that we can endure as a society.
Orignal From: The impact of marketing on society - can we really make a difference?
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