Everyone seems to be joining the ranks of Internet marketing laTely. In the online business competition, many successful companies have forgotten some of the thorny issues about what they are doing, what their expectations are and what their plans meet to meet these expectations.
The Internet can be a powerful tool that allows you to build a solid foundation with larger companies. On the other hand, other companies may have more money to pay for advertising. Keep the following in mind when analyzing your internet marketing strategy.
The advantage of network marketing
- Your store is open 24 hours a day, 7 days a week. In addition, your customers are all over the world and can shop anytime, anywhere.
- The cost of disseminating information is almost zero. Sending your subscription base by email is cheaper than sending a message via email
- Update your subscribers almost instantly via email. Visitors to your site can get the latest information on every visit. If you are selling, your customers can start shopping at a discounted price immediately after opening the email.
- If you have an information-sensitive business, such as a law firm, newspaper or online magazine, you can deliver your product directly to your customers without using express delivery
Disadvantages of internet marketing
- Online marketing is not free. Software, hardware, website design, website maintenance, online distribution costs, and of course time must all take into account the cost of providing services or products.
- A little over 50% of home online shopping. Although this number will continue to grow, your family will have fewer than two.
- The Internet is still seen as a source of information for most customers. The vast majority of visitors to your site are personally visited by visitors who are motivated to purchase. Many people prefer real-time interaction when they buy. If you are working in a small business in one location, this may prevent customers from buying.
- Easier to provide outdated information on your website, so update time is critical
- There is no substitute for good old-fashioned customer service. Most internet marketers lack customer service and query response plans. As a result, many online visitors on your site have portrayed your site as a bad service before contacting you. Most websites have poor navigation, which makes it difficult for visitors to find what they want. Many websites are created using marketing views, not customer service.
- Is your website safe? Does your customer know? There are many incorrect stereotypes about the security of the Internet. Therefore, many of your visitors do not want to use a credit card to make a purchase. Worried that the theft of credit card information is a clear danger in your visitors' minds.
- There are already many competitors in your product. When visitors find you, they have clicked on many links. If they can quickly find what they are looking for, they will disappear.
- Many web visitors are expecting something for free. What do you have to offer them?
There are many other advantages and disadvantages to online marketing. When developing your online marketing strategy, it's important to consider each one. Every shortcoming can be overcome, but only if you look at the customer experience from the customer's perspective, not as an internet marketer.
Orignal From: Internet Marketing - Pros and Cons
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