Use the Facebook fan page to capture contact information
Using capture or squash pages for virus list building and lead generation is familiar to most people who frequently browse the web, but using Facebook fan pages [or business pages] to capture visitor information is just starting to "popular." "The use of social media has grown at an alarming rate overall and has begun to use it for social marketing. Facebook fan pages are an important component when used correctly, and can be generated for list builds and leads compared to traditional capture pages. Providing some huge advantages. With the outbreak of Facebook to more than 750 million people, the multi-streaming, higher conversion rate and the highest accuracy of the virus make Facebook capture pages a superior alternative to traditional capture pages.
Good capture page provides value
A good capture page provides some sort of incentive in exchange for visitors entering their name and email in the form, basically "opt in" and allowing to receive emails or even by phone. Obviously, incentives need to have some value in order to attract the right talent, but it should not have a high monetary value. In fact, in many cases, the activity simply provides online information and/or training and is sent via email, such as an "e-book" or, in many cases, links to websites with videos and links. Other valuable resources. This type of boot capture system requires a graphically rich quote page that captures the information and then passes the visitor to the target page where the sales or "conversion" process continues. The process of turning visitors into paying customers usually takes time - just as courtship builds trust and engages in dialogue over time, while providing ongoing value.
Why build a list?
The most obvious answer to why you build a list is to sell something to someone, but smart marketers don't necessarily just look for instant one-time sales. They want to develop large followers who can provide products and services in a constant amount of time, so it is important to cultivate and develop this list by continuously providing value - this is a "win-win" situation for both parties.
Driving traffic
How to bring traffic to the capture page is a big topic, there are many techniques that can do this, including SEO [search engine optimization], email campaigns, and now through the very powerful new world of social media and social marketing. Companies are using these different methods to actively drive traffic, and we'll see how they get the most out of their efforts and advertising revenue.
What is a Facebook fan page?
Facebook fan pages, often referred to as business pages, are companies that can promote their pages on Facebook. Instead, Facebook's profile is only used for non-commercial social networks. When individuals on Facebook collect "friends," fan pages collect "likes" when they build concerns.
Why do businesses need to be on Facebook?
Simply put - because this is where people are! Facebook has more than 750 million users, most of whom log in multiple times a day, and Facebook traffic has surpassed Google. Already 83% of companies use Facebook in some way because they know they need to have a place on Facebook. As the saying goes, "Where are your baits?" - They are on Facebook!
The importance of capturing pages on Facebook
So if people are on Facebook, why not focus your traffic building efforts on attracting Facebook users' attention and then bring them to the existing capture page site? Why is there a capture page in Facebook? Well, for most users, being active on Facebook is a pleasant activity, they can interact with friends, see what's happening in their social circles, join discussions, browse photo galleries, search for lost friends, etc. The last thing they want to do is click to bring them outside of Facebook. When they are interested in something [social marketing], if it points to a website outside of Facebook, they are less likely to view it. Once they click on something that starts redirecting them to an external website, they simply close it before it finishes loading. Conversely, if they are kept on Facebook, they are more likely to check it out.
The statistics of Facebook ads confirm this, because if the landing page of the ad is on Facebook, the conversion rate is much higher. It also adapts well to the sales process, allowing marketers to develop buying interests in stages, ultimately enabling them to reach the level of their willingness to trade websites. Facebook also offers up to 30% discounted advertising rates for directing ad traffic directly to pages within Facebook rather than moving it to external sites.
Facebook is an open and viral network
Facebook is an open network where everyone in your social circle [your friends] sees what other people are doing. The news source [when you click on the home page] is just a collection of content posted on all of your friends' walls [profile pages]. Understanding this simple concept highlights the powerful viral benefits of Facebook marketing and even drives traffic outside of Facebook to the virus capture mechanism on Facebook's fan pages.
Like traditional capture pages, fan page capture pages need to provide a way to present graphically rich and engaging offers or incentives for visitors to opt-in and then automatically send confirmation emails. Unlike traditional capture pages, it should take advantage of Facebook's open web environment and automatically send custom wall stickers to that visitor to expose all of their friends to your business or service. This essentially automates the word-of-mouth process without requiring visitors to play an active role. The individual's credibility translates directly into your products and services, providing instant recommendations and increasing the likelihood that their friends interested in your product or service will find you first. In fact, by clicking on the linked wall sticker, they will go to your fan page capture and the whole process starts over.
So if you've already drawn traffic to the capture page, using Facebook fan page capture can actually increase your traffic by a multiple. Even if only one friend clicks on a post on the wall to view it, your traffic will double. There are now many Facebook users with 300, 400 or even 500 friends or more, and the extra exposure can be great!
Higher conversion rate and higher accuracy
Since Facebook is a member network [ie free], users must log in and show Facebook that they can access the network. This allows the Facebook fan page capture to simplify the capture process. They don't have to ask visitors to fill out the form, at least provide their name and email address, and with just two clicks, Facebook can provide their information directly from the Facebook database to the capture tool. Because they don't provide this information directly, they reduce their silence and eliminate extra keystrokes, so visitors are more likely to stick to it. Statistical support This shows a 3 to 4 times higher conversation rate than traditional capture pages.
This process also ensures the accuracy of the captured information as it is captured directly from Facebook's database. This eliminates the situation where visitors send false information [ie Mickey Mouse and Santa will no longer visit your site] to capture the page. In fact, people usually use their primary emails, they are less likely to leave when they sign up for Facebook, and they are much less likely to provide fake names because it obviously hinders the social networking process of finding old friends, colleagues, etc. . Use the Facebook fan page to capture the quality of the information that is automatically upgraded for capture.
All in all: a market with more than 750 million people, multi-streaming viral traffic, higher conversion rates and the highest accuracy make Facebook fan pages a great alternative to traditional capture pages!
Orignal From: Facebook fan page - new capture page and list builder
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