Peter Morville, president of a leading information architecture company, is also a conceptual authority that he considers to be a traceable concept. In his 2005 book from
Environmental searchability from
He explores information architecture and navigability on the web, and these concepts are becoming more and more important to any business or organization.
Other works certainly cover these ideas, but the scope of the Moville survey does make it different. He broke the usability of Internet technology and search engine marketing, but attributed it all to basic human instinct, such as pathfinding and fear of being lost in the physical sense. This is a new perspective and a great way to understand what is happening in the digital age.
Morville talked about an increasingly interconnected world in which participants are actually being displaced from their surroundings: think about how many times you fled to your smartphone to avoid adverse situations.
We are experiencing a major cultural shift from documentation and even desktop computers to the world we move and always connect.
In addition to the platform, the actual source of information represents a more important shift. We used to have a small amount of high authority to consult, and today we have been bombarded by countless websites that appear on Google and compete for our attention and trust. In the era when anyone can publish, who do we believe?
Morville has created an information literacy guide that allows us to effectively browse through a wealth of information, find what we are looking for, and admit that there are no simple "correct answers."
This book was written five years ago, and in such a rapidly changing field, it may seem too long to function. But the fact that Morville's investigation links digital technology to basic human survival instinct means that his discovery goes beyond any particular time frame: as long as searchability continues to evolve, they will be valuable.
Orignal From: Environmentally Review Book Review - Age Information Architecture
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