Consumer attitude towards green buildings

Consumer interest in green buildings exploded in 2007 and is growing. Due to extensive media coverage, more and more consumers are becoming familiar with sustainable development and green buildings. The newspaper warned of climate change and soaring natural gas prices. Retail giants like Wal-Mart have adopted sustainable practices and opened green stores. Hollywood has joined the green trend to incorporate the green practices of the 2008 Oscars. Family and garden TV programs continue to flow
from

  A program that promotes green living.

As the media pushes green buildings to the mainstream, consumers are increasingly concerned about the benefits of green homes. Home builders have the opportunity to meet consumer demand by adopting ways to improve home energy efficiency, durability and indoor air quality. It is important to understand consumer attitudes toward green buildings in response to changing markets.

Uncertainty of consumers: Does the hype of green buildings exceed reality?

Some consumers are skeptical about this and wonder about the hype around green buildings. They may admit that green is an effective marketing strategy, but they question the company's motivation to promote product or home advertising as green. Many of these consumers are cautious about green washing, a strategy companies use to mislead consumers into thinking that their products or practices are not actually green. Home builders must be able to prove to these consumers that their homes are legally green.

Consumer Profile: Who buys a green home?

People who buy green homes are not easily classified as one. The reasons for their purchase vary. A family may find a green family attractive because they want their children to grow up in healthy homes without allergens and toxins. Empty nesters may be attracted to cheaper utilities.

For more and more consumers, green building is not a difficult thing. These consumers did their research; they were worried about reducing their ecological footprint or their impact on the environment. They learned that energy-efficient homes can alleviate global warming and soaring gasoline prices, even more than hybrid cars. In some cases, they are more knowledgeable than home builders and can look around for green features. Many others recognize the benefits of green homes, but their understanding is
from

  More basic.

Consumer Values: What are the benefits of green building?

The key to selling green homes is to understand the values ​​consumers hold and the motivation to buy green products. In other words, the best way to promote green buildings is to educate buyers about the benefits. Realize that sustainability and environmental benefits don't resonate with everyone. However, if you build the advantages of green homes in terms of indoor air quality, comfort and economy, you are more likely to convince buyers that green homes have a direct impact on their health, happiness and quality of life. Avoid using the architect's vocabulary - "Energy Recovery Ventilator" is of little value to most buyers, but lower utility bills and fresher indoor air make more sense. The more relevant it is to building green buildings with consumers, the more they realize their value.

---

Orignal From: Consumer attitude towards green buildings