Best Email Marketing in 2018 - ConvertKit and Aweber

Email marketing has an advantage over social media because it is an asset you own.

This is not to say that you can do whatever you want, whatever you want - but with Twitter tweets [which may ban you], YouTube channels [which may make you monetize] or Facebook pages [who can review You], the email list* is still the most effective and resonating way for businesses to stay in touch with the community.

Of course, in addition to strategy and functionality, the way email marketing systems adapt to the modern business environment is to provide additional "steps" in the "funnel" world – allowing users to interact more deeply and more effectively with companies/the people they value. . This is almost the place where we see the rise/recovery of various e-mail platforms, especially paid e-mail platforms.

In the current situation, most online marketers use several email marketing products. These include:

• MailChimp [free]
• Aweber [starting at $20/month]
• GetResponse [starting at $20/month]
• ConvertKit [starting at $20/month]

To be honest, the "commercial software" market is huge - many different vendors have met different needs. For example, MailChimp is primarily used by bloggers who want to expand their coverage by using a "free" email system. Once they start making more money from their blogs, they tend to turn to more advanced products.

Two of the top quality products - Aweber and ConvertKit are now considered "best" mid-range email marketing solutions. They are all premium [without a free tier] and offer users various levels of functionality to help them send email to their subscribers in "single" [broadcast capacity] and "automatic" [automatic reply] capacities.

Understanding the difference between the two is the most important step in creating a marketing stack that is actually used to generate results...

ConvertKit

Created by Nathan Barry in 2015, this is for bloggers/"creators" who want to enhance their users via email.

The focus of the service is to provide an underlying mechanism by which curators can share their content through a series of "automation" features - autoresponders enable subscribers to receive specific content at specific times.

The system - along with ConvertKit, focuses on providing users with the ability to publish "courses" for their audiences - leading a large number of bloggers and creators to sign up for the service.

It is now one of the most revenue-generating "email marketing" companies [their number of which is publicly available on BareMetrics] - a strong growth.

We have found that a large number of Twitter influencers have adopted the system.

Aweber

Aweber was founded in 1998 and has achieved great success, especially since it was the first to introduce a true "automatic reply" system in the field of email marketing.

Although its popularity has weakened with "new generation" marketers, it is still easy to become one of the top five email marketing systems.

The main benefit of using Aweber is its simplicity - allowing you to send emails within a few days after someone subscribes to various email lists. This allows you to continue to provide updated content during the subscription period.

The main disadvantage of Aweber is that it cannot be integrated into the "social" era. It doesn't have too many problems to solve, which means that it's hard to try out the tools of the 90s in the 90s. If you just want to put a "subscribe" box on your site, it works fine... but if you need something more specific, you'll be better off using things like ConvertKit.

in conclusion

In the end, choose which service you prefer.

Aweber is a more institutionalized "Internet marketer" who may have a real consulting practice or, to some extent, a more "industrial" type of business [manufacturing or otherwise].

Convertkit is designed to be more forward-looking, "fashionable" and focused on the "creator." This brings a distinctly different set of "DNA" to Aweber, which has attracted many "new generation" marketers who are usually more "social" minds.

So the best thing you can do is see how you will use various applications. Aweber is aimed at people who need simple services, no matter where they are posted... For those who focus on providing "registration" extra content to bloggers, ConvertKit is more suitable for those people.

If you are an artist, writer or other "creative" type - ConvertKit would be better. If you are a marketer, salesperson, "entity" business - AWEber will be more effective. Again, they all work the same way [sending emails to users], but they work differently.

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