A good way of promoting your business or your website is to create content that will be posted all over the internet. Link to your business within your content. This process is referred to as article marketing. It may seem obvious to you, but it is an excellent way to promote your business. Use these tips to do it properly.
Make sure that your articles contain the information your reader is looking for. The simple act of repeating keywords with loads of filler, without including any real content that the reader wants, is going to put you on the fast track to nowhere. Your article needs to be something that people will want to read.
Do not give in to a compulsion to shower indexes with just one single article. When pursuing your article marketing strategy, there are many article indexes at your disposal. It is common to want to post the same article multiple times to many indexes. This is a major error; search engines are smart enough to detect this technique, and when they rank web pages, they will not count the links in these articles.
Make sure that every article you provide is full of useful, interesting information. Remember that search engine bots may read for keywords, but people read for interest and entertainment or because they are trying to find something out! Your articles should have fresh, timely information about subjects people are interested in.
Use everything at your disposal to increase your visibility. There are tools that can submit your articles to multiple directories at the same time. Most of these tools cost a fee, but there are a select few that operate for free. Use them exclusively to keep costs down.
A good way to increase your visibility and market your articles, is by writing guest posts on other blogs. Approach bloggers who write about a subject that is relevant to your articles and ask if you can write a guest post. Be sure to include a link back to your website at the end of the post.
Including pictures or images with your article is a great way to attract more attention. Readers love to have a visual accompaniment to the text they are reading. Be sure that the image you are using is one that you have permission to use, however, and host your images on your own account instead of hotlinking.
Rewrite your original article, or hire someone to do it for you. This article should be totally unique, high-quality, and optimized for your keyword. Be sure to write a compelling author's resource box that contains two backlinks to your site, one pointed to your main domain, and one to the original article. Submit the rewrite to EzineArticles.com. Once your article is published there, you will have your own author's RSS feed. Each article that is approved on Ezine will ping your author's feed.
Being suspenseful in an article is okay if you're John Grisham, but it's not okay if you're a basic article marketer whose goal is to drive traffic to a website. Take it easy on writing a thriller. An article doesn't have to be mysterious or contain plot twists in order to make it entertaining to a reader.
Do not try to pass on other people's work as your own. The golden rule in article marketing is to be original. Your content must be your own or you will develop a reputation in the industry as a content thief and your newfound career will be over before it starts.
Format your writing with numbers or bullets. This will help readers make sense of content, and they will be more likely to recall it in the future. If readers see a bullet or a number alongside information, they see it as being important and give it their attention.
After you have completed writing your marketing article, you need to compose a summary which is at least two sentences, and no more than five sentences, long. This summary should briefly describe what your article has to offer. Beginning your summary with an action verb can help you hook the reader.
Try to add some measurable goals to your overall marketing plan for your article marketing. These plans should not only include things like the fact that you plan to write articles based on a specific keyword, but they should outline exactly how many articles you plan to write on that given keyword. Measurements like are easily measurable and as long as the numbers are realistic, they can be completely attainable.
If you write lots of articles and want to use them to better your search engine rankings, try producing more "how-to" articles. These are popular with readers, but more importantly, they attract more external links than any other kind of article. Other webmasters that find your how-to article well-written will send traffic your way and boost your search engine presence.
Strive to constantly learn and grow your knowledge. Any time you find yourself lacking in a particular area, make it a point to fill the gap in your expertise. Writing top-notch articles that stand out is easy when you have a large knowledge base to fall back on. Writing articles that teach readers something is a great way to grow in your knowledge.
Keep track of how much attention your articles get once you publish and share them online. Review the stats of each article, including the average amount of time your visitors view each article and how many visitors there are, and you can discover the topics that are the most attractive for your visitors. Create more articles on popular topics, and use the formats and keywords that are appealing to your audience.
You are now ready to start article marketing and you know that it is necessary to write quality content and include back links in everything that you do. This is just one of the great ways you can get more customers by utilizing the power of the Internet, so research all of your other options as well for the best results.
Orignal From: Adding Value With Quality Articles And Content
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